Enhanced Focus on Promotion
Promotion of the F&A Show 2016 has already started in right earnest. This is made up of an integrated and focused campaign to ensure the message reaches a maximum number of Trade Visitors, both domestic and international.
The campaign is multi-pronged and will use conventional as well as modern media for communication. As part of the first phase, messaging will target to get the right type of exhibiting companies so that a balanced and varied product-mix is ensured, while the second phase, leading up to the show, will target trade visitors. Print and online media have proven highly successful in the past shows and group meetings with prospective buyers in international markets have been able to attract very high quality buyers to the F&A Show.
A comprehensive database of trade visitors, built over the last 10 years, provides a solid foundation to target the right audience. A part of the promotion strategy will be advertising in trade publications and mainline newspapers and a press conference just before the show dates.